Product brands
Studio Ruiz
A ceramics studio with a loyal local crowd and a silent online shop. One content day turned the making into the marketing.
Industry
Ceramics studio
Package
Content day
Timeline
6 weeks
9×
more DMs every week
The problem
Beautiful pots, empty inbox. Studio Ruiz posted finished products on white backgrounds and wondered why nobody cared.
The plan
One content day built around the process: wheel-throwing close-ups, glaze reveals and kiln-opening reactions. We scripted twelve reels with a hook for each and a single call to action — DM "STUDIO" for the next batch.
The result
DMs went from a handful a month to nine times that every week, and the spring batch sold out before it was photographed.
Honestly the best money I've spent on my business. She gets the strategy AND makes it fun.
Dani Ruiz, Founder
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