Free download

30 hooks

that stop

the scroll.

My swipe file of the exact opening lines behind 42M+ organic views. Copy, paste, post — and watch your watch-time climb.

Free!
42Mviews
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Sneak peek

Tap a

hook.

Eight of the thirty, free right here. Tap any card to see why it works.

Hook 01 · Bold claim↻
“Nobody tells you this about…”
Why it works
Bold claim

Works for: myth-busting reels. Tap again to flip back.

Hook 02 · Open loop↻
“I almost didn’t post this.”
Why it works
Open loop

Works for: stories & behind the scenes. Tap again to flip back.

Hook 03 · Call-out↻
“If you sell handmade anything, stop scrolling.”
Why it works
Call-out

Works for: niche audiences. Tap again to flip back.

Hook 04 · Number↻
“3 ways to stack gold without looking messy.”
Why it works
Number

Works for: carousels. Tap again to flip back.

Hook 05 · Before / after↻
“This was our feed 90 days ago.”
Why it works
Before / after

Works for: transformations. Tap again to flip back.

Hook 06 · Confession↻
“I wasted $4k before learning this.”
Why it works
Confession

Works for: coaches. Tap again to flip back.

Hook 07 · Question↻
“Why does your carousel get saves but no sales?”
Why it works
Question

Works for: education. Tap again to flip back.

Hook 08 · Countdown↻
“Drop 04 lands Friday. Here’s a peek.”
Why it works
Countdown

Works for: launches. Tap again to flip back.

What’s inside

Everything

you need

to post.

Thirty hooks, eight patterns, fill-in-the-blank templates and a 7-day posting challenge.

30

Tested hooks

Opening lines that held attention on real client accounts.

08

Hook patterns

Why each one works, so you can write your own.

12

Templates

Fill-in-the-blank captions and calls to action.

07

Day challenge

A week of prompts to get you posting today.

Downloaded 18k times

People are

posting.

01 / 04
1.2M viewsUsed hook #14 on a Tuesday. By Friday it had a million views. I’m not okay.
Dani Ruiz
Dani RuizStudio Ruiz Ceramics
+800 followersThe fill-in-the-blank templates are genius. Writing captions takes me minutes now.
Noor Haddad
Noor HaddadTravel creator
3 new clientsBest free thing I’ve downloaded this year. Paid for my coffee habit in a week.
Priya Shah
Priya ShahWellness coach

Last chance

Grab it

free.

Thirty hooks, eight patterns, one tiny email a week.

No spam. One email a week. Unsubscribe any time.

The Pepper Swipe File

30

hooks

that stop the scroll →

Pepper®

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