Make themstopscrolling.

Emma Castell, social media strategist

I'm Emma — a social strategist & content coach helping founders turn quiet feeds into fully-booked calendars.

See packages
★★★★★
300+ brands made louder
Booked out in 48 hrs!
+212% reach
Reels that convert
✦ drag the stickers — click to stamp

Make themstopscrolling.

Emma Castell, social media strategist

I'm Emma — a social strategist & content coach helping founders turn quiet feeds into fully-booked calendars.

See packages
★★★★★
300+ brands made louder
Booked out in 48 hrs!
+212% reach
Reels that convert
✦ drag the stickers — click to stamp

Make themstopscrolling.

Emma Castell, social media strategist

I'm Emma — a social strategist & content coach helping founders turn quiet feeds into fully-booked calendars.

See packages
★★★★★
300+ brands made louder
Booked out in 48 hrs!
+212% reach
Reels that convert
✦ drag the stickers — click to stamp
Strategyscroll-stopping reelsLaunchesBrand voicecontent daysCoachingStrategyscroll-stopping reelsLaunchesBrand voicecontent daysCoaching
Strategyscroll-stopping reelsLaunchesBrand voicecontent daysCoachingStrategyscroll-stopping reelsLaunchesBrand voicecontent daysCoaching
Strategyscroll-stopping reelsLaunchesBrand voicecontent daysCoachingStrategyscroll-stopping reelsLaunchesBrand voicecontent daysCoaching

As seen in

VOGUE BIZ

The Cut

FORBES

Glossy

HYPEBAE
Refinery29
Pepper®
Rhea laughing at her desk while filming content

coffee + captions

Rhea filming a reel on a pink studio set

on set, always

Hi, I'm Emma!
Hi, I'm Emma!

About me

Your brand is

too good

to be

this quiet.

Eight years, three agencies and one very loud laugh later, I build social systems that feel like you on your best day — and sell while you sleep. No dancing required (unless you want to).

8

years in social

300+

brands launched

42M

organic views

212%

average reach lift in the first 90 days

48h

to sell out a launch for Maison Oro

9x

more DMs that turn into discovery calls

1.2M

followers grown across client accounts

Less postingmore sellingLess guessingmore growingLess postingmore sellingLess guessingmore growing
Less postingmore sellingLess guessingmore growingLess postingmore sellingLess guessingmore growing
Less postingmore sellingLess guessingmore growingLess postingmore sellingLess guessingmore growing

How it works

Easy as

one,

two, post.

A clear, no-fluff process so you always know what's happening, what's next and when your content lands.

01

Discovery call

30 minutes to talk goals, gaps and whether we're a fit. Free, obviously.

02

Strategy sprint

I audit, research and map the pillars, hooks and formats that fit you.

03

Create & shoot

Scripts, shot lists and a shoot day that feels more fun than work.

04

Post & grow

Scheduled, tracked and tweaked monthly so the numbers keep climbing.

Before & after

Same brand.

Louder

feed.

Drag the sticker. This is Maison Oro's grid the week before we met — and ninety days after. Same products, same founder, very different calendar.

maison.oro

Jewellery · posts “when inspired”

1,204

followers

0.8%

engagement

2

DMs / wk

Happy Monday everyone!

New stock is in :)

Sale ends Friday

Thank you for 1k!

Link in bio

maison.oro

Jewellery · 4 reels a week, on strategy

48.2k

followers

6.4%

engagement

180

DMs / wk

Sold out in 48h.

The ring everyone's asking about

3 ways to stack gold

How we make each piece

Drop 04 → Friday

Meet the founder

Real gold, real talk.

Gold that survives the gym?

Before

After 90 days

⇆

Client: Maison Oro · Package: The Firecracker + Headliner

+3,900% followers · 90× DMs · Sold out 3 drops

Packages

Pick your

volume.

One-off

Monthly

The Spark

For new brands finding their voice

$1,200

one-off

✦ Full social audit

✦ 3 content pillars

✦ 30 hook bank

✦ 60-min strategy call

Most loved

The Firecracker

Strategy + a full content day

$3,800

one-off

✦ Everything in Spark

✦ Scripted shoot day

✦ 12 reels + 10 carousels

✦ Caption & posting plan

The Headliner

Done-for-you, every single month

$7,500

one-off

✦ Everything in Firecracker

✦ Community management

✦ Paid boost strategy

✦ Monthly growth report

Kind words

Don't take

my word

for it.

01 / 04
+340% reachEmma took our feed from beige wallpaper to the thing people screenshot and send to friends. We sold out our spring drop in two days.
Lena Moreau
Lena MoreauFounder, Maison Oro
Fully bookedI went from dreading posting to actually looking forward to it. My calendar's been full since month two.
Priya Shah
Priya ShahWellness coach
9× DMsHonestly the best money I've spent on my business. She gets the strategy AND makes it fun.
Dani Ruiz
Dani RuizStudio Ruiz Ceramics
42k new followersClear, kind, wildly creative. The content day alone gave us three months of posts.
Noor Haddad
Noor HaddadTravel creator

Straight from the inbox

The DMs I

live

for.

Screenshots shared with permission. Nothing beats an 11pm “WE SOLD OUT” message.

+340% reach

Sold out in 48h

9× more DMs

Lena · Maison Oro
Lena · Maison OroActive now
Message…

FAQ

Good

questions.

Still wondering? Book a free call and ask me anything.

Not at all. Half my clients never show their face — we build formats around your product, hands, voice or team instead.

Most clients see reach climb in the first 30 days and leads by day 60–90. Strategy compounds, so the real fun starts in month three.

Instagram, TikTok and LinkedIn. YouTube Shorts comes free with every reel we make.

Yes — every one-off package can be split into two or three monthly payments, no extra cost.

You won't (I promise), but every package includes two rounds of edits and a script sign-off before we shoot.

Free download

30 hooks that

stop the scroll.

My swipe file of the exact opening lines behind 42M+ organic views. Copy, paste, post — and watch your watch-time climb.

No spam. Just one email a week with ideas worth stealing.

The Pepper Swipe File

30

hooks

that stop the scroll →

Rhea recording the Loud & Clear podcast at her mic

LOUD

& clear

The podcast

Tuesdays,

in your ears.

Ep. 48 · 32 min
The 3-second rule: hooks that actually hold
Ep. 47 · 41 min
Why your carousel isn't converting (yet)
Ep. 46 · 28 min
Batch a month of content in one afternoon
Ep. 45 · 36 min
Pricing your packages without the panic

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