Product brands
Maison Oro
A small gold-jewellery brand with beautiful pieces and a beige feed. Ninety days later: three sold-out drops and a waitlist.
Industry
Jewellery brand
Package
Firecracker + Headliner
Timeline
90 days
+3,900%
followers in 90 days
The problem
Lena was posting "when inspired" — which meant twice a month, usually a phone photo on the kitchen counter. 1,204 followers, 0.8% engagement and about two DMs a week, mostly from friends.
The product was gorgeous. Nobody could tell.
The plan
We built three pillars — the piece, the making and the founder — and wrote thirty hooks around them. One content day produced 12 reels and 10 carousels shot on bold, colour-blocked sets that made gold glow.
Every post ended with one clear action: join the drop list.
The result
The first drop sold out in 48 hours. By day ninety the account had 48.2k followers, 6.4% engagement and 180 DMs a week — most of them asking when the next drop lands.
Emma took our feed from beige wallpaper to the thing people screenshot and send to friends.
Lena Moreau, Founder
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