Formats
8 min read
Carousels that sell (and ones that don't)
Saves are nice. Sales are nicer. The five-slide structure that turns a pretty carousel into a sales page.
Most carousels are mini magazines: lovely to flick through, impossible to buy from. Here's the structure I use to fix that.
Slide 1 — the hook
One line, huge type, a promise.
Slide 2 — the problem
Name the frustration in their words, not yours.
Slides 3–4 — proof and method
Show a result, then show how. Screenshots beat claims.
Slide 5 — one ask
One action only: save, DM a word, or tap the link. Never all three.