Formats
4 min read
Camera-shy? Try these five formats
You don't need to be the face of your brand to grow it. Five formats that work without ever looking at the lens.
Half my clients never show their face. They still grow.
Process reels — hands, tools, close-ups.
Product voiceovers — talk over the object, not the camera.
Screen tutorials — perfect for service businesses.
Text-on-video — a strong line over B-roll.
Reaction stitches — let customers do the talking.
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